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Demographics

The Rochester MSA continually ranks high in polls relating to quality of life and employee productivity. Money magazine reported that the city of Rochester “radiates cosmopolitan style without big city ills.” The smaller cities surrounding Rochester represent rural living at its best. Whether you are searching for a new corporate home, a place to expand your business, or a new place to live, the Rochester MSA offers the finest in business climate, labor force, real estate, utilities, transportation, education, and quality of life.

The Rochester, Minnesota, Metropolitan Statistical Area (MSA) comprises Olmsted, Dodge, Fillmore, and Wabasha counties.

Olmsted County includes the cities of:

Wabasha County includes the cities of:

Dodge County includes the cities of:

Fillmore County includes the cities of Canton, as well as:

Demographics

Labor Force (2024) 136,724
Unemployment Rate (2024 Annualized)
Rochester MSA 2.1%
Minnesota 2.6%
United States 3.8%
(Source: Minnesota Department of Employment & Economic Development)
Rochester MSA Population 2025 232,290
White Population 82.0%
Asian & Pacific Islander 5.5%
Black Population 7.0%
Hispanic Population 5.2%
Native American Population .3%
Median Age in Rochester MSA 2025 38.91 Years Old
Under 25 31.2%
Ages 25-34 13.3%
Ages 35-44 13.2%
Ages 45-64 22.8%
Ages 65+ 19.5%
Individual Per Capita Income $59,476
 
Number of Households 96,570
 
Mean Household Income $141,107
 
Total Retail Sales $4,775,570,000
(Source: Woods & Poole Economics)
2024 Median Sold Price of Single Family Home in Southeast Minnesota $288,000
Educational Attainment in Rochester MSA 2021, Age 25 & Over
Less than 9th grade   2.1%
9th to 12 grade, no diploma   2.0%
High school graduate (includes equivalency) 23.1%
Some college, no degree 18.0%
Associates degree 12.5%
Bachelor’s degree 24.0%
Graduate or professional degree 16.3%
High school graduate or higher 94.1%
Bachelor’s degree or higher 40.3%
(Source: Minnesota Department of Employment & Economic Development)
Commercial & Residential Building Permits for Rochester, Minnesota – 2024
Permits: 2,449
Valuation: $694,120,213
(Source: City of Rochester, Building & Safety Department)